ELA 2018
Experience Latin America is over for this year and we can’t wait for 2019. An insightful 3 days full of meetings with trade specialising in selling Latin America product, it was a great opportunity to meet some of our partners from Costa Rica and find out from them how the UK is performing. The partners expressed they were happy with the European market and are seeing the growth in visitors.
The two main points mentioned across most of our meetings with UK trade were; Costa Rica sales are looking positive and the destination has more awareness than ever before. Secondly due to demand there is a need to start exploring other areas and expand the current Costa Rica product that is being sold, we discussed ‘off the beaten track locations’. This works well with what we want to achieve as a country, Costa Rica is a destination best experienced when travelling throughout.
These meeting are really important for the UK office as it’s a chance for us to find ways to work together with trade and ensure growth in sales. Whether it’s with marketing support or general destination inquires you may have please feel free to contact CostaRica@fourcommunications.com
